Sports radio stations gear up for RGIII Era

By Dan Steinberg

I can hardly say a word about RGIII hype, what with the 451 RGIII blog items I’ve typed up over the past four months.
Plus, there was the Sports front on Sunday, seen above. That’s a pretty high mission.
Still, if you’ve listened to D.C. sports talk radio over the last few weeks, you couldn’t help but notice that there have been a lot of ads for training camp coverage. Ads that are promising lots and lots and lots of RGIII coverage. All day.
Get ready, everyone. It’s coming.
Here’s the ESPN 980 ad, which goes like this:
“With a new era under center for the burgundy and gold, the hope has never been higher in D.C. Get all the latest from what Robert Griffin III is doing out at Redskins Park....The RGIII ERA is here, and ESPN 980’s your RGIII destination.”
And here’s the 106.7 The Fan ad, which goes like this:
“106.7 The Fan is your number one station for Redskins training camp coverage. Keep it locked on The Fan for around the clock coverage, and the most Redskins talk in town....And we’re following Robert Griffin III all day, starting with D.C.’s only morning sports show, the Sports Junkies. You won’t find more Redskins coverage anywhere. Your flagship station for D.C. sports and Redskins training camp news all day!”